Content is king. But, it is not worth writing if it is not shared by other people and it no longer can be the king. Sharing does not come automatically even when you have viral content. Actually content does not go viral automatically, it starts getting viral after the initial influx of share. In this article we will discuss about the best ways of sharing content.

When others share your blog posts, news, articles, guides, etc. you feel good, you get the joy of achievement. You are happy when you know that people read and share the content of your blog or website. You get the feeling of being cared. It encourages you to create even more content.

However, some articles do not receive due attention of the public in social networks. They do not get the number of likes and shares, which they deserve. It makes you sad, discourages you to write more.

You want your content to be shared on various networks, to be noted as an authority in your industry. But, things does not go according to the dreams.

Now the question is: How can you share your contents on various social networking platforms so that other people notice your articles and come back to you again and again? How to keep the flow of traffic up? How to gain popularity?

In this article I am going to tell you about some simple ways to help you promote your contents on various social platforms.

Create Compelling Content

Excellent content is the key to marketing success. That is why we say that “content is king”. If you create attractive content with the right keywords and the right promotion strategy in place, it will dramatically increase its popularity in social networks.

If you make enough promotion, people will look at your content. As soon as they get acquainted with it and find that it is less than excellent, you will make a bad impression on them. And they will remember this. If you continue to promote weak content, your audience will start to ignore it. Why would someone care if your content is not great, why would someone repeatedly come to your website for bad content when there are trillions of other websites producing and providing great contents. Think again!

So, you must create content that adds value to your target audience, it helps them in some ways, it keeps them coming back and keep remembering you, so they will want to share it on social networks, recommend to their friends.

Mention powerful people in your articles. This is what we call the marketing of powerful people. Mentioning powerful people, you use industry leaders to promote your content.

“Powerful people work hard, cultivating relationships and maintaining their position as leaders within their niche. Partnering with powerful people in your industry helps put your message in front of the right audience and increases conversion. ” – Andrea M. Lehr

Mention their names in your article. Quote their posts if they are in tune with what you are writing, and let them know when your post appears on the blog.

How can you identify powerful people in your niche?

There are several ways to do this, and there are numerous tools that help you pinpoint influential people in your industry.

For example, you can use the search engines to identify the most popular blogs in your niche. You can find opinion leaders by participating in relevant groups of social networks.

After you have identified powerful people in your niche, become their follower on social networks, subscribe to their newsletters, so that you are always aware of what they are doing.

Find your competitors’ social accounts, and see who they follow.

Use Quality and Unique Images

Images are what noticed first on the internet and on social medias. Actually, images are noticed first everywhere from virtual world to real world. On social medias it is more important than anything out there. Content with images attracts more attention. If you use high-quality images, it will dramatically increase the response to your content on social networks. Again, do not use an image that is so common or looks common. People will scroll through your content without giving it any time. Use unique image, hire designers if needed, attach the image with the content and see the magic.

Invest in advertising

All social media platforms have advertising channels that can help expand the reach of your content marketing campaigns. Facebook, Twitter, Linkedin, Google+, Instagram, Pinterest, Reddit all of them give you the opportunity to reach your content to the right audience in exchange of money.

Use the various available advertising platforms to increase the number of readers of your articles, for more likes and shares. But, make sure that people will like your content, otherwise your money will just be wasted.

Use video

In recent years, video content, like a storm, captured the world of marketing.

Marketing professionals now consider video as the most important type of content on the web.

Video content is an excellent tool with the potential to increase the competitiveness of your blog by more than 100%.

It is clear that not everyone likes to read text blog posts. Some may read a little, and then just scroll down the page and move on.

In this situation, they will not share your post, because they feel that they are not interested in them.

However, many people love video content. So use it and do your best to connect your content on the blog with the video.

It is established that a regular user spends 88% more time on the site if he watches a video.

The comScore report says that the video increases email clickability by 200-300%, and 64% of respondents say that they are confident of buying the product only after they have watched its video.

In addition, the HubSpot survey notes that 43% of consumers want to see more video content.

Therefore, create exciting video content. This could be a training video, a review video, or any other video that adds value to your audience and forces them to act.

Thus, they are more likely to want to share it with others.

Use the social buttons on your blog. Social networking sites are excellent sources for link building, traffic, lead generation.

To get the most out of this, install social networking buttons on your blog.

Buttons of various social networks will make it easier for readers to share your blog posts. In fact, it increases the popularity of your content on social networks.

As soon as people begin to share more of your posts, you become noticeable to a mass audience and become established as an authority in your niche.

Today, in order to install these buttons on a blog, you do not need to have any special knowledge and technical skills. Simply use standard tools such as WordPress blog plugins, which are now widely available.

In addition, there are also plenty of online services that perform the same function.

These tools will help you optimize the process of interaction of social network users with your content by installing buttons with visible icons that show you exactly how many likes and sheirs you have.

Optimize your blog or website for mobile devices. Why is it so important to optimize a blog or website for mobile devices?

According to research, the average person spends more than 7 hours a day on a mobile device, and mobile advertising is now spent more than 100 billion dollars a year.

In the world today, more than 1.2 billion people access the Internet through mobile devices, which means that 80% of the activities on the Internet are carried out using mobile devices.

Statistics show the importance of mobile marketing, and this is why marketing professionals should use this trend.

Therefore, you need to make sure your blog or website is mobile friendly. This gives users the ability to access your content from their mobile phones, right on the go.

The fact is that almost everyone today has a smartphone. And half of the Internet traffic comes from mobile phones.

So you have 7 easy ways to share your content on social networks. There are actually more ways to share your blog posts.